YOU AND YOUR OHANA
What is your name?
Nathaniel Diego
Where were you raised?
Hana, Maui
Where is your ohana originally from?
Kaupo, Maui
Do you come from a family of entrepreneurs or have people close to you who have encouraged and supported your entrepreneurship?
Yes
YOUR BUSINESS
What is the name of your business?
Unconquered Hawaii
What is the best way to contact you/your business?
Email: unconqueredhawaii@gmail.com
Does your business have a website and/or social media presence? If so, please provide a link/s.
Website: https://www.unconqueredhawaii.com/
Instagram: https://www.instagram.com/unconqueredhawaii_official/
Facebook: https://www.facebook.com/UnconqueredHawaii/
Native Hawaiian Business Directory: https://kanakaeconomy.com/listing/unconquered-hawaii/
How long has your business been in operation?
4 years
Where is your business located today?
Lahaina, Maui
What products and/or services does your business provide?
Clothing and accessories (Hats, T-shirts, and boardshorts)
Please describe your business in 1-2 sentences.
Unconquered Hawaii is a clothing company that uses clothing and accessories as its media to help share Hawaii’s history, culture, and tradition.
Why do you do what you do?
To help enlighten my people, and perpetuate the cultural, historical, and traditional legacies of our ancestors.
STARTING YOUR BUSINESS
When did you first think of starting this business?
2009
What type of experiences (education, work, life) were most important in shaping the skills you use to run your business today?
Being raised in a big family. Being in the construction industry. Being incarcerated.
YOUR BUSINESS TODAY
In what stage of development is your business: pre-formation, early stage, growing, or mature?
Early stage
Do you have employees? If so, how many?
No
Are you working to get your business to the next stage in development? If so, where are you in that development?
Yes. Re-organizing my business and strategies. I’m currently in the Ku Hana Business program
CHALLENGES
What is the greatest challenge you have experienced as an entrepreneur?
Performing every aspect of my business, advertising and marketing my business, and balancing a full-time carpentry job.
How did you overcome that challenge? (Or are you still working through it?)
I’m still figuring it out.
THE FUTURE OF YOUR BUSINESS
How do you envision your business in the future?
As a recognized clothing brand throughout Hawaii and a major distributor of Hawaiian arts, crafts, media, and educational material
IF YOU’D LIKE TO SHARE, PLEASE TELL US ABOUT A HOBBY, INTEREST, OR TALENT YOU NURTURE OUTSIDE OF YOUR BUSINESS.
My passions are hunting, fishing (throw net), farming, and learning about my Hawaiian culture. l hope one day to live a sustainable life.
